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The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...Read More

CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. Common Onsite SEO Mistakes The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any...Read More

During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....Read More

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...Read More

Nowadays, social media analytics has become an invaluable tool for businesses of all sizes. It provides valuable data that can be used to maximize the growth of any business. From understanding customer behavior to uncovering industry trends, companies are utilizing more data from their social media channels than ever. If you’re not into social analytics,...Read More

We know that creating high-performing landing pages is hard. Landing pages need to look good and communicate your message at the same time. It’s hard to get people to visit your website but it’s even harder to keep their attention. Landing Page Design Tips Here are some tips on how you can get their attention...Read More