A good Google Ads conversion rate generally ranges between 3% and 7% for Search Network campaigns. A conversion rate above 10% is considered excellent, but performance can vary depending on your industry, competition, targeting, and website experience.
A successful Google Ads campaign is not only about getting clicks. It is about attracting the right audience and turning visitors into valuable leads or customers.
Businesses can improve conversion rates by using relevant keywords, creating targeted ad copy, optimising landing pages, and regularly analysing campaign data.
With the right strategy and ongoing optimisation, Google Ads can become an effective channel for generating consistent business growth.
