Who Needs Online Reputation Management?
The internet can be a turbulent place. There are a tremendous number of angles that one can be approached from. Online Reputation Management embraces that idea and strives to keep the tide flowing in a positive direction. Reviews and criticism can pop up from about anywhere. Whether or not it has a negative affect on a business or website will come down to public perception. What is the reality behind the actions of the business as opposed to this particular claim? Thus, Online Reputation Management is just as much about proactive effort to build a positive reputation to act as damage control.
What can ORM actually do for my business?
A quality ORM campaign is about more than just responding. The idea is to build reputation by participating positively in your appropriate niche. That could include article submissions to various websites, constructing an authoritative website with plenty of information, looking for guest posting opportunities, and commenting on other relevant platforms. Features such websites’ Local and Places are monitored for reviews and commentary on the business. Negative reviews should be addressed immediately to help minimize their potential damage.
It is very helpful to attend networking functions involving your industry to build your credibility. Credibility is further reinforced through careful management of what goes out through press releases or other media sources.
There is no better candidate than the online business or even one with a strong internet presence. The competition pool out there is pretty rough without nearly as much accountability as one would find from a business down the street. Online Reputation Management is about getting enough information out there that the viewer will not see a negative post as being indicative of your total business experience.
Brand new businesses can definitely benefit through the positive information spread to help build their credibility and reputation. Similarly, a damaged reputation can be turned around through a focused Online Reputation Management campaign.
Do I need professionals or can I do it myself?
A person can undertake their ORM campaign on their own but it will rely on a number of factors. The first and foremost is whether or not it is actually efficient to undertake the effort on your own. Online Reputation Management is an ongoing process that will require hours of your time weekly to do well. It may end up being more cost effective to spend those hours on your customers and business and simply hire a professional.
Technical expertise is fairly important. A basic understanding of Search Engine Optimisation or SEO for use in article, press release, and forum posting is a necessity. The person driving the ORM campaigns needs to have an understanding of social networking and the general functionality of the internet to help build a positive presence. Finding the right places to build reputation and sniff out negative reviews is a major part of the battle.
No matter what business you may be involved with, Online Reputation Management can help build your place on the internet and mitigate negativity. The approach you take to that will largely depend on your own expertise and commitment to your campaign. If you do not see yourself being able to keep up with it through the long-haul, you are probably going to be better off hiring an ORM specialist to spearhead the effort for your business.There is no substitute for quality when it comes to leaving comments and postings. A person that does not have the time to fact check, carefully pen their commentary, and monitor dozens of locations is better off not doing it. A slip up and post of erroneous information can do a great deal of harm to a business trying to cement their place as trustable authority on the subject matter.
Guest Blog Post: Jeff Gross. He has been blogging since 2007 & contributing on many websites since that time. Currently, he is writing for a real estate company in queens that offers Queens NY Homes.