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SEO

seo_ux
Good design is important because it boosts user experience. When a website’s design is good, it makes users spend more time and when it’s not it leaves them frustrated. However, a beautifully made website is useless if it can’t be found on Google. This is why SEO is important. It increases your SERPs which drives...
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old-pc
People who have been around the internet for a long time know that many trends have come and gone. What’s industry standard today can become outdated and ineffective next week.  As industry standards change, we cannot simply stay dormant. Bloggers, companies and Instagrammers need flexibility and the ability to accept change in order to survive....
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backlinks
For many businesses, organic search still matters in terms of referral. According data from Hubspot, 94% of traffic comes from organic search. Therefore incorporating search engine optimization (SEO) in your marketing strategy is as important as it was 20 years ago. In the old days SEO experts focused on backlinks, meta data and on-page optimization...
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Link-Building
Link building is still one of the best ways to increase visibility and authority for search engines. In fact according to Search Engine Land, backlinks remain one of the top ranking factors. However, search engines are also becoming stricter when it comes to spammy SEO tactics. The old strategy of stuffing backlinks doesn’t work anymore....
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common-seo-mistakes
CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any plugins and widgets you...
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marketing-spreadsheets
During the early days of SEO, web directories were the bomb. In the early days Google algorithm was easy to play so if your site was listed on a ton of web directories, your chances of ranking high was guaranteed. The number of directory links you had influenced how well your site ranked on Google....
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Trends-of-Ecommerce-Web-Development
Increasing your traffic is the best way to grow your ecommerce store. The more people who visit your store, the more likely some of them will buy your products. Here are some of the best ways to increase traffic and revenue. Content Marketing Posting information, news and entertainment will establish your credibility. It will also...
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seo-expensive
Opening an online shop is a great way to compliment your brick and mortar business. Not only is this shop open 24/7, it is also accessible to people around the world. However, we all know that setting up shop is just the first step. You need a solid strategy that will bring traffic to your...
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Social Media Not Just For Friendships Anymore
SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...
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what-is-SEO
The keywords you target for your SEO campaign are crucial for your ranking success. After all, the keywords you target are responsible for the type of traffic you will be receiving. This means that the right keywords have a better chance of being clicked compared to the wrong ones. Despite this, people are still making...
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mobile-seo
According to a study commissioned by Google, the average consumer spends 15 hours per week searching on their mobile phones. The study also discovered that smartphone users tend to start researching a product through a search engine rather than going directly to a website. Furthermore, 93% of mobile users that use their phones for research...
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SEO
Did you know that your web design has an effect on SEO? Yes, seriously. SEO is not just about keywords. They still matter but search engines like Google is smarter than that. Here’s how web design impacts SEO. 1. Which Codes Matter To Google? There are many codes that are important to Google, but it’s...
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indicateurs de performance commerciale
When it comes to making your business even more successful, then you must measure your SEO performance on its website. But I’m sure many of you are wondering: How does that work? With the many types of tools and strategies to follow, it may be confusing for the first-timer who has no idea where to...
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apartment-apple-business
According to statistics, when a website is at the top of a search engine’s result, the chances of it getting clicked is at 33%. So even if your website is on the first page, you still miss a lot of potential traffic. If you are wondering why you only place second, third, or fourth on search...
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analytics
WordPress is an amazing and wonderful Content Management System and blogging is a fun profession all people can appreciate. In this modern online world, blogging has become a passion for some. And for the many, being tech-savvy is a skill they use to start a career at home, a place they consider to be most...
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coffee-computer-cup
If you own a website, you have probably heard the word Search Engine Optimisation (SEO). But what is it and what role does it play on your website? SEO is a set of rules to be followed so that a specific website ranks higher in search engines (e.g. Google, Yahoo, and Bing). Search engines serve millions...
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audit
People, especially site developers, are aware of the value of search engine optimization practices. It is an important tool and practice that drives their websites to the top of the results pages of search engines and generates their all-important leads which result in profitable customers consequently coming to use. However, just like all the things...
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connect-hand-jigsaw
SEO or Search Engine Optimization is a way of increasing a website’s search rankings, making a website easily searchable in the process. One of the many ways to increase a website’s ranking is by containing words or phrases a person will type in search engines. The more searchable a website gets, the more profitable it...
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common-seo-mistakes
Content marketing proves to be a valuable area on which businesses can bank on to not only to improve their rankings, but also contribute to increasing their foot traffic and conversion rates. Combine quality content marketing with an effective SEO strategy and you can expect your website to gain authority within your niche. However, some...
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content concept
If you’ve been keeping in the know within the world of startups and digital marketing, then you’re most likely familiar with the term growth hacking/hacker. But have you heard of the new type of hacking, which is content hacking? In this day and age where content remains king of everything, a content creator has to...
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