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online marketing

news letter
Launching your own website can take a lot of money. There’s research, design, testing, advertising and software costs to think about and it doesn’t stop there. Lucky for us there many free tools and services that can make digital marketing easier and wallet friendly. The tools listed below can help you streamline your marketing process...
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content concept
You know you have amazing content, but how do you get people to read it? B2B marketers have some tips on how you can get more people to your content and it starts even before your content is created and doesn’t stop when you hit publish. Here are some of their tips: Be Your Content’s...
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Social Media Sphere
Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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news letter
Keeping customers engaged is one of the top priorities for online marketers. One of the best ways to do this is by sending newsletters. When executed correctly newsletters can provide information, delight customers, spark excitement and create anticipation. Many people think that emailing newsletters is an ancient marketing method. However, email marketing stays relevant even...
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Google Ads
The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...
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Trends-of-Ecommerce-Web-Development
Did you know that millennials can influence your website’s revenue? Generally speaking, millennials are people aged between 18-38 years old and social media has a big influence on this group. According to a study conducted by eMarketer, 39.8% of them rank social sources (social media, family and friends) as their top three sources for picking...
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linkedin
Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...
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composition-cup
Instagram has over 500 million users logging in every day and 1 billion log in once a month. But did you know that most of these users don’t just visit IG just to look at beautiful mountains and sceneries. According to BusinessInsider.com, 72% of users bought a product they discovered through the platform. This means...
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AdRoll
Thanks to the internet, buying preference of many people has changed. According to reports, more and more people are doing their shopping online. This is mainly because online shopping helps you to avoid traffic, standing in line at the register and it’s more convenient since you can do it at the comfort of your home....
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Influencer-marketing
Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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email_marketing
We all know that there is no book that can tell you how to successfully run an email campaign. Successful campaigns are a result of trial and error; so to understand it and to leverage it properly, you need to practice and learn from results. However, there are a lot of techniques that can boost...
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run your business
Blogging or article writing has many purposes; some blog for marketing or promotion, while others do it for self-fulfillment. But no matter how you look at it, we all know that there are good blogs and bloggers and there are great ones. Good articles contain good information but great articles have passion. Good blogs are...
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content concept
Who would want to fail at content distribution? No one would. However, according to research conducted by Ian Cleary of Outreach Plus, 90% of content marketers have distribution problems. For many marketers, the stark reality is that content distribution can make or break your content marketing success. Without a good distribution plan, your investment in...
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blogging for small business
A blog is one of the greatest marketing tools available to people who run e-commerce sites. Blogs are a great way to share content and also to interact with your customers and readers. However, not all blogs are created the same way. If you want people to read your blog, it needs to have the...
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promote-via-social-media
Thanks to site builders, creating and launching a website has become very easy. You don’t need coding or programming skills anymore, all you need is an easy to use website editor and time and you’re ready to begin. While creating a website is easy, increasing traffic is another different ballgame. One of the best ways...
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live video streaming
Let’s face it, video is wherever you go. It’s no longer confined to YouTube and other video sites, nowadays it’s also on Facebook and other social media platforms. The internet and its users love video because it is an easier medium to understand. Also, great videos have more potential to quickly become viral compared to...
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Google Ads Conversion Stats
Building an e-commerce website is one the most popular business ventures today. Not only does it provide unlimited scaling potential, it is also open to a wider scope of audience. However, building an online store does not guarantee success. It can be hard to increase revenue without hard work or using creative strategies.   One...
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seo-wheel
SEO has long been an important strategy for businesses to succeed. It’s even become more necessary in this digital age, especially since more and more consumers are relying on e-commerce to purchase what they want and need. While there are several optimisation tactics that you can very well do on your own, completely managing it...
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Email-Marketing-EDM-Vs.-Social-Media
Email Direct Marketing EDM vs. Social Media to Gain Customers In today’s advanced tech world, social media is the answer to everything. Many believe it’s the most innovative way to advertise and market a business. A very small amount still has faith in email marketing. Social media is the way of the future – there’s...
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b2b
5 Things B2B Marketers Overlook in Their Google Plus Strategy There are literally hundreds of social networking sites online today, everything from About.me to Zoopa.com and the relative newcomer on the scene, Google Plus has much to offer B2B marketers. Early critics claimed that G+ would never gain the overwhelming popularity of Facebook, LinkedIn and...
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