SEO Copywriting: 12 Tools to Write Content For People and Optimize For Google


Producing content that is ideal for your real life readers, but that will also fuel SEO and reach a wider audience can be a delicate balance. It’s not at all easy to satisfy your readers’ demands and the stringent requirements that are acknowledged to contribute to higher rankings with search engines, however fortunately the 12 tools listed below can make the whole process a lot simpler.

1. Word Stream

Word Stream offers a free keyword tool that produces accurate data based on comprehensive searches, and produces information based on a keyword you suggest. From your keyword, the tool will come up with other options based on ‘relative volume’ – which means it will let you know how often a term is searched for.

2. Keyword Density Checker

While there was a time when having as many mentions of your keyword as possible was considered good for SEO, it’s now considered ‘stuffing’ and is bad for both your reader and your SEO. You should instead be aiming for a density of about 2-3% of primary keywords and 1-2% for secondary keywords, allowing for a much more organic and natural flow of your text.

3. Readable

This website will let you measure the academic level of writing in your posts. If you want to reach a far-ranging and varied audience, you may want to keep things simple, while if you’re targeting academics or industry professionals, you may want to use more sophisticated language and structures.

4. Big Assignments

Before you post anything online, it’s natural to want to verify the quality of the written content, and gain a second opinion to make sure you haven’t overlooked any glaring errors. Bigassignments offers the services of experienced editors and proofreaders who can make sure your content is perfect before you post.

5. Ahrefs

Sometimes simply doing your best is not sufficient, and you need to spend a little time monitoring what your competitors are doing too.  Ahrefs gives you a great idea of your competitors’ activities, and can provide data on successful keywords, content, and link building, so you can stay ahead of the game.

6. Essay Roo

One advantage of current SEO trends is the fact that content is highly prioritized amongst search engines, meaning you can provide quality for your readers, while also improving your rankings. To make sure your content is perfect, a professional editor or proofreader at Essay Roo can review your work before you post it online.

7. Easy Word Count

In this era of internet content, size really does matter. No pages should be less than 300 words, but any significant post should be at least 1000 words, while great posts of 1500 words statistically get the best responses. This is easy to monitor using Easy Word Count.

8. Slick Write

While there are numerous spelling and grammar checkers available online, this one tends to be favored thanks to its ability to pick out potential stylistic errors. This means that pieces of writing that may not be technically incorrect, but could be much stronger, are recognized and amended.

9. Ginger Software

This is a great full service writing tool that you can use whenever you’re typing to monitor spelling, grammar, and sentence rephrasing. This will read text back to you so you can make sure it sounds good, as well as provide a dictionary and the ability to translate. If your work is varied, this could be a great app to use.

10. Australian Help

Why risk posting poor content, when there are experts at Australian Help who can edit and proof read your work before it’s posted online to make sure it will be as effective as possible.

11. Paper Fellows

Anyone new to content writing may find themselves floundering a little at the start, but the supportive forums and tips from professionals available on this website can provide useful tips and advice to help you gain skills and confidence.

12. SEM Rush

If you’ve written for your audience, you may worry that you have overlooked the technical aspects and SEO tools required for your post to be successful. This app can take over the technical parts, and advise you on how to improve your traffic and SEO, while you can implement the results while writing for your audience.

The above 12 tools are able to help you fully master the delicate balance of writing to fuel your SEO and engage your audiences’ interest, so content eventually becomes effortlessly effective.

“Gloria Kopp is a web content writer and an elearning consultant from Sydney. She is a regular contributor to such websites as Engadget, Boomessays, Huffingtonpost etc.”

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