SEO Case Study for Renovation Company Sydney
An example of results for search engine optimisation.
The Client: Instile Renovations
The Brief: The client wanted to engage in online marketing as a source of lead generation. No website existed so the campaign was created from the ground up.
Challenges:
· The website and domain name were brand new so trust had to be established in search engines.
SEO Ranking Results: Page 1 ranking for keyword “renovations sydney” position 8.
The screenshot shows Google page 1 rankings.
The Website: a simple lead generation website was created.
Unpaid Search engine traffic from SEO
881 Visitors: from unpaid search over the duration of the campaign.
SEO Keyword Value Data from Adwords
| Keyword | Competition | Global Monthly Searches | Local Monthly Searches | Approximate CPC (AUD) |
| renovations sydney | 0.84 | 9900 | 9900 | $2.95 |
| bathroom renovations sydney | 0.89 | 3600 | 3600 | $3.60 |
| kitchen renovations sydney | 0.86 | 1600 | 1600 | $3.18 |
This is the minimum price and bids on these keywords range up to 3 times the price.
Conclusion: The traffic from SEO was 881 over the course of the campaign.
This keyword traffic is valued at a minimum of $3,000.00 and when localised to Sydney the bidding would be much higher towards $12,000.00.
Traffic value of keyword traffic from SEO estimated at $6,000.00 to $12,000.00 based on Adwords data.
Monthly Ongoing SEO Traffic Value
One month traffic: 174 visitors from non-paid search engine traffic. All keyword traffic is localised to Sydney increasing the value of the equivalent Adwords bids.
Bidding for these keywords localised to Sydney would be around $6.00 + bringing the value of this traffic up to $1,044.00.
The ongoing monthly value of traffic delivered from SEO is $1,044.00 or greater.
Website URL www.renovationssydney.com
