SEO Case Study for Renovation Company Sydney

An example of results for search engine optimisation.

The Client: Instile Renovations

The Brief: The client wanted to engage in online marketing as a source of lead generation. No website existed so the campaign was created from the ground up.


· The website and domain name were brand new so trust had to be established in search engines.

SEO Ranking Results: Page 1 ranking for keyword “renovations sydney” position 8.

The screenshot shows Google page 1 rankings.


The Website: a simple lead generation website was created.



Unpaid Search engine traffic from SEO

881 Visitors: from unpaid search over the duration of the campaign.


SEO Keyword Value Data from Adwords


Keyword Competition Global Monthly Searches Local Monthly Searches Approximate CPC (AUD)
renovations sydney 0.84 9900 9900 $2.95
bathroom renovations sydney 0.89 3600 3600 $3.60
kitchen renovations sydney 0.86 1600 1600 $3.18

This is the minimum price and bids on these keywords range up to 3 times the price.

Conclusion: The traffic from SEO was 881 over the course of the campaign.

This keyword traffic is valued at a minimum of $3,000.00 and when localised to Sydney the bidding would be much higher towards $12,000.00.

Traffic value of keyword traffic from SEO estimated at $6,000.00 to $12,000.00 based on Adwords data.

Monthly Ongoing SEO Traffic Value

One month traffic: 174 visitors from non-paid search engine traffic. All keyword traffic is localised to Sydney increasing the value of the equivalent Adwords bids.

Bidding for these keywords localised to Sydney would be around $6.00 + bringing the value of this traffic up to $1,044.00.

The ongoing monthly value of traffic delivered from SEO is $1,044.00 or greater.



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