As part of their expanding suite of business tools, MYOB owns and operates FlareHR, a platform designed to simplify HR, employee onboarding, salary packaging, novated leasing and workplace benefits. With a growing user base and ambitious product roadmap, the FlareHR division needed a digital experience that could keep pace—both in capability and conversion.
Creativ Digital partnered with MYOB to deliver a comprehensive suite of UX enhancements, conversion optimisations, and front-end website design and development for FlareHR. Our goal was to streamline the user journey, strengthen engagement, and support the product team with scalable digital infrastructure.
We worked across the FlareHR website to improve layout clarity, increase mobile responsiveness, and deliver clearer pathways for employers and employees to engage with product offerings. Messaging was tightened, calls-to-action refined, and key user flows optimised to lift conversions and simplify onboarding.
In addition to front-end improvements, we’ve continued to support MYOB through technical consulting, performance enhancements, and ongoing maintenance—ensuring the platform remains up-to-date, secure, and fully aligned with MYOB’s broader product strategy.
This is a true long-term partnership. We’ve worked hand-in-hand with MYOB’s internal teams to ensure FlareHR’s web presence reflects the innovation and professionalism of the brand. It’s a project we’re proud of—not just for the polished interface, but for the impact it has on real users across Australia.
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