The world of marketing has been transformed by technological and economic changes in recent years. Both businesses and consumers have become increasingly sophisticated. Although it hasn’t quite led to the eradication of traditional marketing, the internet has revolutionised conventional marketing practices and greatly contributed to the appearance of new ones. As an entrepreneur, you need...Read More
20 years ago, ordering online used to be a convenience that was only afforded to people who had internet connection. And even if they were connected to the web, only a few ecommerce stores were around to cater to these online shoppers. Fast forward to 2021 and it seems like everything you need in order...Read More
A website is useless without traffic. Even if you created the best looking website with the most relevant and latest content, none of it will matter if people cannot find your website. This is why marketing a website is important. Here are some of the easiest ways you can market a website so that people...Read More
The coronavirus disease (Covid-19) pandemic has turned the world upside down. Many businesses were forced to close down and some of them remain closed even though restrictions are starting to ease around the world. With this in mind, many businessmen are wondering if they should continue marketing. The pandemic is still raging and many citizens...Read More
Due to the Coronavirus Disease (Covid-19) pandemic, the world is going to enter a recession this year. Many businesses are shut around the world and many governments are imposing stay-at-home restrictions. As the world continues to grapple with this disease, closed businesses, wearing of face mask in public, skeleton work forces and other changes to...Read More
Marketing is the business of promoting or selling products and services. it has become an essential part of doing business because competition is natural and normal among companies. When you are a business, you want the best marketing agency money can buy because you want to be noticed and stand above your competition. In most...Read More
Social media is an exciting platform for marketers. It can broaden your reach and most of all, it can get you noticed. However, many of your competitors are on social media too. Since you have the same target audience, getting noticed can be a bit of a problem. This is why you need to boost...Read More
A small business without a digital marketing strategy is akin to a ship without a captain at sea. If you think this is an exaggeration, you’re wrong. There is more at stake for small businesses compared to their bigger counterparts. As more and more people turn to online shopping, this means that there is a...Read More
One of the best ways to improve your sales is to retarget the visitors you get in a week or even a in a month. Re-targeting visitors has become popular especially with Facebook Ads becoming trendy and being one of the most popular social media around. In fact, many companies are investing in re-targeting ads...Read More
The internet is very different from what it was 20 years ago. Nowadays, we have become more dependent on this technology and use it for almost everything in our lives. We use it not only to connect with friends and family around the world, we also use it for shopping or to do our jobs....Read More
Digital marketing strategies come and go but the most effective ones become a permanent fixture. The reason why many trends come and go is because of the reaction of the potential customers. The reason why they stay is because these strategies fill a need that has already begun to emerge. For many small businesses, budget...Read More
Content marketing is all about information dissemination. It is a type of marketing that relies on sharing educational, entertaining or insightful information that can help readers improve their lives. This decision can change their behavior or it could influence their purchasing decision. Content marketing is not about forcing a sale, it’s about helping them move...Read More
In its broadest sense, email marketing can refer to an email sent to a current or potential customer. This is usually a commercial message that aims to convert web visitors into clients or one-time customers into loyal ones. In today’s world of videos, instant chat services, social media and infographics, many seem to think that...Read More
Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized...Read More
A successful marketing strategy can help your business grow. Social media is one of the best marketing tools for businesses because it helps to solidify branding, create quality leads and deliver sales. However, social media can be time consuming. This is especially true if you don’t have a sound social media marketing strategy. Businesses who...Read More
The purpose of inbound marketing is to turn visitors into customers. Most inbound marketing strategies build-up on each other in order to achieve a goal. However, due to budgetary concerns, many companies do not implement all components of an inbound marketing strategy. Inbound Marketing Strategies Some strategies can be hard to sell to the c-suite...Read More
People who have built mobile apps know that they face a tough competition. There are simply so many apps out there so you need to stand out and get noticed. One of the best ways of doing so is by having a sound marketing strategy. Best App Marketing Strategies Here are some of the best...Read More
According to Content Marketing Institute, 83% of B2B marketers still use email newsletters to reach their target audience. However, of this of this percentage, only 58% are finding the method still effective. Even though 58% is still a decent rate, it still has room for improvement. Here are some tips on how you can make...Read More
Is email marketing a big part of your business? Are you struggling to find the best email service out there? Businesses in Australia need email marketing just like other businesses around the world. According to studies conducted by Australian companies, email marketing has an average of 20.89% open rate, 6.46% click rate and received $22.78...Read More
