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Social Media Marketing

Tips For Improving Instagram Strategy For Better ROI

We all know that no online marketing strategy is complete without Instagram. This platform has 800 million users and 500 million profiles are active on a daily basis. What’s more, 70% of IG hashtags are branded. This means that if you’re not on Instagram yet, you should sign up right now. This could also mean...
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Rising Social Media Platforms You Should Try

Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...
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Secrets To Make Your Social Media Content Look Amazing

Whether you’re posting on Facebook, Instagram, Twitter or LinkedIn, the content you share on social media can make or break how readers perceive you. This is why you need to be careful when it comes to the kind of content you share online. If you don’t have a system for choosing content, you’re in the...
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Learn About Influencer Marketing And How To Use It

Many marketers agree that it is getting harder to get audience attention. One of the reasons for this is simply because there are too many ads. We are overexposed to them making it hard for many small businesses to break through. Many companies are getting dismissed on first sight because many viewers have become desensitized...
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Social Media Marketing Tips For Better ROI

A successful marketing strategy can help your business grow. Social media is one of the best marketing tools for businesses because it helps to solidify branding, create quality leads and deliver sales. However, social media can be time consuming. This is especially true if you don’t have a sound social media marketing strategy. Businesses who...
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Social Media Mistakes That Can Ruin Your Reputation

Social media can be an amazing tool for businesses especially if it is used correctly. However, there could be serious consequences for a business’ reputation if misused. Like other business tools, social media is a double-edged sword. Its effectiveness depends on how it is used. One of the best ways to use social media the...
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Social Media Sphere

Types Of Content To Stop Posting On Social Media

The thing about social media is that it’s easy to undo months of hard work in seconds. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. Here are different types of post you should never put up on social media to...
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mobile-shopping

Tips To Boost Ecommerce Sales With Instagram

Did you know that Instagram has 500 million active users daily and over 4.2 billion posts every day? Instagram is a great tool for creating buzz for your products online. If you want to convert browsers into shoppers, Instagram can help grow sales for your business. Here are some tips on how you can leverage...
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social-media-tools

Social Media Tools Your Business Really Needs

Social media has become a great tool for business to reach out and interact with their customers. Engaging customers and communicating with them is important because it does not only improve brand awareness but also boosts customer satisfaction. If you’re a business that’s looking for ways to manage your social accounts better you’re in the...
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Social Media Sphere

Social Media Tools Top Brands Are Using Today

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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linkedin

Unusual LinkedIn Marketing Hacks

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...
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analytics

Best Ways To Use Social Analytics To Maximize Your Growth

Social media analytics are the best friend of people who are passionate about tracking their social media performance. If you’re not into social analytics, this post will tell you the best ways to use it to help maximize your growth. Follower Growth One of the best reasons to use social analytics is to measure your...
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Influencer-marketing

Reasons Why Small Businesses Have The Social Media Advantage

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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Social-Media-Marketing-in-your-hand

Benefits of Social Media For Businesses

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...
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Social Media Not Just For Friendships Anymore

How Social Media Affects SEO

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...
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Combining Email Marketing and Social Media Marketing

How to Combine Email Marketing and Social Media

Combining two of the most common marketing methods can help you save time, improve your branding, make your message consistent, and maximize the impact you have on your audience and potential customers. Creating campaign experiences that are cohesive between email and social can save you time purely in asset management. Using similar headlines, body copy,...
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Social Networks and Their Importance in eCommerce Gateways

The growth of e-commerce is closely related to how social media has progressed over the years. This is why it pays to pay attention to the trends that influence customer behavior online, focusing primarily on the effect that online media interaction has on them through various social media platforms such as Facebook, Instagram, Pinterest, Tumblr,...
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social media planning

Steps to Build Effective Social Media Marketing Strategy

Innovation is flying like a rocket. Being a business entrepreneur, you need to keep pace with it. Certainly, it is not new for you to strategize for social media marketing. But, you have to think something different to remain in the competition. The first question appears in your mind is how? The best answer is...
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pinterest dice

It is Possible to Blog Without Writing Blogs: Welcome to Instagram!

Most bloggers on Instagram do not even have blogs! Modern bloggers do not believe in the power of words. Well, we are not saying that the text content of blogs is not relevant. With the advent of image-heavy platforms like Instagram and Pinterest, long articles and features take a backseat. Great images with a high...
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The Best Trending Social Media Management Tools

In today’s digital era, social media is one of the ultimate ways for businesses to excel in this tough competition and reach to the prospective audience. It has become vital for the businesses to have an active presence on all major social networking sites like Facebook, Twitter, LinkedIn and others for engaging with its prospective...
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