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Social Media Marketing
Social Media Sphere

Social Media Tools Top Brands Are Using Today

Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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Unusual LinkedIn Marketing Hacks

Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...
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Best Ways To Use Social Analytics To Maximize Your Growth

Social media analytics are the best friend of people who are passionate about tracking their social media performance. If you’re not into social analytics, this post will tell you the best ways to use it to help maximize your growth. Follower Growth One of the best reasons to use social analytics is to measure your...
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Reasons Why Small Businesses Have The Social Media Advantage

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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Benefits of Social Media For Businesses

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...
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Social Media Not Just For Friendships Anymore

How Social Media Affects SEO

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...
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Combining Email Marketing and Social Media Marketing

How to Combine Email Marketing and Social Media

Combining two of the most common marketing methods can help you save time, improve your branding, make your message consistent, and maximize the impact you have on your audience and potential customers. Creating campaign experiences that are cohesive between email and social can save you time purely in asset management. Using similar headlines, body copy,...
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Social Networks and Their Importance in eCommerce Gateways

The growth of e-commerce is closely related to how social media has progressed over the years. This is why it pays to pay attention to the trends that influence customer behavior online, focusing primarily on the effect that online media interaction has on them through various social media platforms such as Facebook, Instagram, Pinterest, Tumblr,...
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social media planning

Steps to Build Effective Social Media Marketing Strategy

Innovation is flying like a rocket. Being a business entrepreneur, you need to keep pace with it. Certainly, it is not new for you to strategize for social media marketing. But, you have to think something different to remain in the competition. The first question appears in your mind is how? The best answer is...
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It is Possible to Blog Without Writing Blogs: Welcome to Instagram!

Most bloggers on Instagram do not even have blogs! Modern bloggers do not believe in the power of words. Well, we are not saying that the text content of blogs is not relevant. With the advent of image-heavy platforms like Instagram and Pinterest, long articles and features take a backseat. Great images with a high...
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