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Social Media Marketing

Reasons Why Small Businesses Have The Social Media Advantage

Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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Benefits of Social Media For Businesses

According to research, there are over 3 billion people on social media around the world. In case you’re wondering how this can benefit your business, you’re on the right page because Sherpa Marketing found out that more people follow brands on social media than celebrities. In Instagram for example, 80% of people follow at least...
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Social Media Not Just For Friendships Anymore

How Social Media Affects SEO

SEO or search engine optimization is not just about keywords and ranking. It is also about off-site methods that can affect your visibility which includes social media. In the early days, social media websites like Facebook and Twitter was about connecting with other people in the sense that it was primarily a communication tool. Today,...
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Combining Email Marketing and Social Media Marketing

How to Combine Email Marketing and Social Media

Combining two of the most common marketing methods can help you save time, improve your branding, make your message consistent, and maximize the impact you have on your audience and potential customers. Creating campaign experiences that are cohesive between email and social can save you time purely in asset management. Using similar headlines, body copy,...
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Social Networks and Their Importance in eCommerce Gateways

The growth of e-commerce is closely related to how social media has progressed over the years. This is why it pays to pay attention to the trends that influence customer behavior online, focusing primarily on the effect that online media interaction has on them through various social media platforms such as Facebook, Instagram, Pinterest, Tumblr,...
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social media planning

Steps to Build Effective Social Media Marketing Strategy

Innovation is flying like a rocket. Being a business entrepreneur, you need to keep pace with it. Certainly, it is not new for you to strategize for social media marketing. But, you have to think something different to remain in the competition. The first question appears in your mind is how? The best answer is...
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It is Possible to Blog Without Writing Blogs: Welcome to Instagram!

Most bloggers on Instagram do not even have blogs! Modern bloggers do not believe in the power of words. Well, we are not saying that the text content of blogs is not relevant. With the advent of image-heavy platforms like Instagram and Pinterest, long articles and features take a backseat. Great images with a high...
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The Best Trending Social Media Management Tools

In today’s digital era, social media is one of the ultimate ways for businesses to excel in this tough competition and reach to the prospective audience. It has become vital for the businesses to have an active presence on all major social networking sites like Facebook, Twitter, LinkedIn and others for engaging with its prospective...
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How to promote your business via social media

Nowadays social media has become one of the most crucial platforms for everyone. Millions of people check their social media profiles on a daily basis and every piece of information that once settles there can potentially spread out in a matter of a second. So, considering the presence of such a big audience in such...
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5 Bulletproof Tips for Integrating Social Media on Your Website

5 Bulletproof Tips for Integrating Social Media on Your Website With over a billion people active on social media, neglecting to integrate popular platforms on your website can be a huge mistake. You want to draw people in from where they’re already at, and retain them as visitors on your site. By streamlining your site...
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