Creativ Digital

How To Optimize Conversion Rates For PPC

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.

This means that the goal of CRO is to get a large percentage of your visitors to convert or complete your desired action. CRO is gaining popularity because it’s a good way of increasing leads and sales without raising your advertising money.

Conversion rate optimization requires time, resources and testing. It’s also recommended to familiarize yourself with the basic principles of website optimization. Here are some of the things you can do to boost CRO.

PPC Conversion Optimization: Start With The Right Keywords

It can be tempting to fiddle with buttons, forms and other low-end funnel elements that can make or break a sale. However, part of optimization is getting the right visitors to your website.

Landing Pages & CRO

The quality of your landing pages has a dramatic effect on CRO. If a prospective client stumbles upon your page as a result of a specific research query but it’s not relevant to what they’re searching for, then they will go back and do another search and you will lose that lead.

Poorly constructed landing pages can also cause your quality score to drop which in turn raises your cost per click, cost per action, and reduce your ad rank so that it’s harder to win spots in Google’s ad auction process.  

What Makes a Good Landing Page?

Some of the best practices include these elements:

These practices will keep your landing pages relevant and high-quality which leads to better CRO and quality score. A Sydney conversion optimization specialist can help get action from your visitors.

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