How To Add Value to Design Decisions
Many designers online share their expert advice and discuss on tips and tricks to do the job but most often fail to give substantial explanation why. For many of the talks at the discussion table, there seems a lack of disclosure why such decisions for the project were reached in the first place. By shedding light to specific choices, we can add value to design decisions which is beneficial to parties concern and to the community around. By giving good explanation, we contribute development through understanding. By giving insight, we open opportunities for growth.
Maybe we fall short in grasping completely the value of giving reason to our every decision and how this can be helpful to others. Maybe we are overwhelmed by so many design decisions to make in a project that we just take for granted the value of thoroughly pondering every decision-making process.
Too many times we jump over in our conversation and are riveted on discussing the methods while completely leaving out the part how we come up with such techniques that yield the final solution. This action unwittingly undermines our process and we need to realize this mistake and correct it.
Opportunities for others to learn
If we wish others to become aware, we teach them our design decisions process and why we utilize such techniques. Our decision to give others a strong grasp of the situation will help them understand the difficulties we encounter as well as how we resolved the problem. Helping others internalize our experience is valuable as it opens new opportunity for us to learn and for others also. Rather than pointing each step to get from one location to the next, why not just give the entire map for the other person to find out and understand.
Help clients appreciate your judgment
The more we discuss why we come up with these design decisions for a project the finer we become at delivering the message across. This will help our client empathize with us more when conflict of ideas occur. The conflict between design providers and their clients are often mentioned in many blogs today; and this is very true during the course of the project when clients insist on changes to designs that could jeopardize and ruin effectiveness, and we oppose.
The more skillful we get at presenting our case, backed by a thorough judgment and good research, the more believable our assertions will be. Being able to show clients that our design decisions are more carefully thought out could grant the approval needed to push our ideas forward.
Follow through the creative design steps
Web design is a bit misapprehended by some people who thought the entire designing process is a no-brainer, that there are no complex mental efforts involved, that it can be achieved with just a few clicks here and there and the whole, new product suddenly pop on the screen. This is not how the creative process ensue. By allowing clients to follow through the creative design steps that we put forward to achieve set goals, they can better grasp and approximate the amount of time and mental effort placed on the product before any rendering happened. Constantly checking our propensity to skimp over these essential steps can help us breakaway from the old mindset.
Plunge deeper in understanding projects
Designs can be interpreted in many personal ways, but with project goals in place and providing insight in achieving those goals can clear out these personal interpretations. The road map to our design decisions we hand out to our clients will encourage appreciation, for instance. We understand that our designs should not obscure brand promotion, but it sure won’t impair our purpose if we add functionality that users will love and appreciate. If people can plunge deeper in understanding the design and how its been sculpted by critical decisions, the more they can relate to it. This connection to the project design can end in appreciation.
Professionalism placed in the limelight
Good designers can piece together components of the design that combine well, but excellent ones not only complete the design, they can give explanation why those constituents were selected and what makes each potentially work with the other. Exhausting all avenues of explanation including giving details to the “why” more than the “how” will put our professionalism to the limelight with our skills and expertise shinning even brighter. Exploiting the opportunity to exhibit our expertise will give our clients assurance of our capabilities and even endorse our skills to their friends and business partners. Talking over our clients this way will open opportunities for us that otherwise might have been shut.