Why Drupal Developers are Paid Up to 10 Times more than WordPress Developers


Why Drupal Developers are Paid Up to 10 Times more than WordPress Developers

Drupal and WordPress are two of the most popular CMSs that have carved their special places in the industry. Both have their own pros and cons, and it is hard to judge which one outweighs the other. It is commonly observed that larger projects with requirement of enterprise grade websites mention Drupal in their list of specification. Despite being aware of the fact that Drupal development consumes more time and requires special skills, it is preferred over other content management systems, especially, WordPress. Moreover, the remuneration paid to the Drupal developer far outweighs the amount paid to a WordPress developer. We will discuss this more elaborately in this blog.

Before, we delve deeper into the benefits and downsides of both the CMSs, we need to first look into the common perception of Drupal.

Drupal is said to be enterprise grade content management system and optimized for government websites.
As better skills are required in Drupal development, quality of the outcome is naturally on the higher side.
Drupal ranks high on scalability, reliability and stability, making it a more sought-after platform for development.
It is developer friendly compared to others where the scope of customization is less.

As the usage of Drupal implies better quality, the fact that it consumes more time and resource takes a back seat. The marketing managers are of the view that it is worth the investment as a quality website will ensure a better traffic and increased conversions.
Major differences between Drupal and WordPress

If we dissect both the CMSs, we will not find very big differences apart from the difference in nomenclature. Posts in WordPress are Nodes in Drupal and modules in Drupal are plugins in WordPress. There is a GUI present in both of them that lets the users manage the content.

The UI of WordPress is however, more intuitive and easy to use for a lay user as compared to Drupal. PHP is the core language used in both CMSs, and there is support for several databases. Caching support is also excellent for both Drupal and WordPress. While the process of content management may be similar, there are certain factors like scalability, robustness and stability where Drupal is a winner hands down. It does not imply that WordPress is incapable of pulling off good websites, but definitely is few notches below to Drupal.

It is the choice of large enterprises

If we take a look at the specifications for the projects of large clients, it is very likely that we find Drupal and not WordPress. Clients, who are investing money in the tune of thousands of dollars, must have their reasons to add Drupal to the specification. It is a known fact that websites play a pivotal role in an organization’s marketing strategy and is crucial to the overall development of the firm. The customers and clients come through the website and conversion happens here. Hence, investing a good amount of money on the development of the website is a good value proposition for any firm, irrespective of its service or product line.

When the specifications are drawn out for a project by the marketing manager, it is based on a careful research and a result of meticulously planned campaign. The resource that is spent on the website’s development is insignificant when compared to the investment on advertising, support, and product development.

A marketing manager would never take a risk regarding the implementation of the marketing plan as repercussions of non-execution of the plan can be detrimental to the health of the business. The cost incurred in the website development becomes a non-issue when such a scenario develops.

Large projects that cost up to $40K are not only about the money involved in development but also go towards the assurance that nothing can go haywire. Drupal development gives the confidence for such assurance. When large enterprises are choosing Drupal over other content management systems and are ready to pump enormous resources, Drupal developers are bound to get paid more than the WordPress developers.

What gives Drupal the edge over others

The typical development process is similar for both Drupal and WordPress. It starts with requirement gathering, continues with theme design, module selection and development, and ends with testing and delivery. In spite of following the regular process, Drupal has been able to project itself as a platform that gives you the control over the outcome. The flexibility of creating own functionalities allows the developers to be in control and deliver exactly what is expected by the clients.

The developers are able to find the connection between the modules and thus, they achieve the efficiency in website development. Making money in the process becomes easy when they connect the modules together and spin their logic to come with the desired results.

The glue that holds the modules together comprises three plugins:

Views : It retrieves content from the database and displays it to the user on the UI.
Panels: Flexible layouts can be built using panels.
Rules: It is used to control anything that happens on the website.

It is true that the developers can build the website from scratch and write the entire code in PHP, but it is about delivering the project on time and also making money in the process.

Where does WordPress lag behind

It is quite evident why Drupal has an upper hand when it comes to delivering the enterprise grade web solutions. Although WordPress is the most popular blogging platform, it falters when it is subjected to large volume of content. Also, the level of customization that Drupal offers is not possible for WordPress.

Getting a website developed with WordPress may not render the same result because in WordPress, you take a theme, tweak it, and your website is ready. However, the core of the website is the same which might not go along with the already planned marketing strategy. It implies that although you will be able to create a website fast, but you will not be able to deliver what was expected by the client. Consequently, your pay will naturally suffer and take a plunge.

Closing thoughts

When the client is ready to invest the money and time on website development, it clearly implies that he or she wants nothing short of the best. A prefabricated website will not serve the purpose. On the contrary, a hand-crafted website with Drupal will definitely draw more users and boost the conversion rate. Drupal website development, therefore, attracts better payouts for the developers as it requires better skills and efforts as compared to WordPress.

Authors Bio

The blog has been penned by Bryan Lazaris, (@bryanlazaris) a web developer working with HireWebDeveloper. Blog writing is one of his hobbies and he makes it a point to share his knowledge and insight on the latest technological innovations, on-going trends, programming skills and much more. His experience and expertise are evident in his writing which has inspired many budding developers.

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