Blog

Content marketing is all about information dissemination. It is a type of marketing that relies on sharing educational, entertaining or insightful information that can help readers improve their lives. This decision can change their behavior or it could influence their purchasing decision. Content marketing is not about forcing a sale, it’s about helping them move...Read More

We all know that blogging is not for everybody. Many people fail at blogging while others are intimidated and don’t know where to start. The good news is that with dedication and planning, you can start a blog that can someday supplement your income so that you can quit your full time job. This is...Read More

Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...Read More

Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...Read More

In today’s digital age, where attention spans are fleeting and competition is fierce, mastering the art of email marketing can be the key to unlocking untapped potential in your business. Email remains one of the most powerful tools for connecting with customers on a personal level, driving engagement, and ultimately boosting sales. If you’re looking...Read More

Good web design is judged by users of the website and not by the owners. There are many factors that impact the usability of a website and it’s not just about how it looks, it is also about how well it functions. Websites that are not designed properly tend to perform poorly and experience sub-optimal...Read More