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bounce rate

Top Reasons Why People Are Bouncing From Your Site

All website owners know how hard it is to get people to visit your website. This is why the last thing you want to do is to chase them away. Your website’s goal is not only to attract visitors; it’s actually to get them to stay which is why bouncing is a very big deal....
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copywriting

Copywriting Advice That Can Boost Sales

A lot of factors can impact the success of a business. Businessmen need to overcome self-doubt, they need to promote their business and they also need a good copy for their website. If you want to boost sales by posting on your blog, sharing on Facebook and other social media platforms or promoting on Instagram,...
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Instagram_marketing_strategy

Tips For Improving Instagram Strategy For Better ROI

We all know that no online marketing strategy is complete without Instagram. This platform has 800 million users and 500 million profiles are active on a daily basis. What’s more, 70% of IG hashtags are branded. This means that if you’re not on Instagram yet, you should sign up right now. This could also mean...
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email_marketing

6 Reasons Why You Should Build An Email List

Do you think email lists are outdated? Are you considering building one but you have some doubts as to their usefulness? Many businessmen and bloggers have doubts where email lists are concerned. This is usually because they don’t realize the importance of building one when they’re just starting out. However, they usually change their minds...
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king_content

Reasons Why Your Content Marketing Campaign Is Failing

Content marketing is all about information dissemination. It is a type of marketing that relies on sharing educational, entertaining or insightful information that can help readers improve their lives. This decision can change their behavior or it could influence their purchasing decision. Content marketing is not about forcing a sale, it’s about helping them move...
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blogging

10 Reasons Why You Have A Sucky Blog

We all know that blogging is not for everybody. Many people fail at blogging while others are intimidated and don’t know where to start. The good news is that with dedication and planning, you can start a blog that can someday supplement your income so that you can quit your full time job. This is...
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how-long-build-professional-website

New UX Books To Help You Succeed

UX or User Experience is an ever changing field. There are always new practices and theories that keep cropping up and explaining them can take some time because it’s not something that can be tweeted or just blogged about on social media platforms. Keeping your UX skill up to date is an ongoing process and...
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composition-cup

Learn Secrets To Outranking Your Competitors

Let’s face it, the internet is so full of ecommerce stores, bloggers, influencers and what not that it’s getting harder to attract your target market’s attention. There are simply too many competitors and standing out is even more important nowadays. Competitive analysis is a critical part of a business marketing plan. Competitor analysis will  not...
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The Air Force and social media

Rising Social Media Platforms You Should Try

Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...
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