5 Essential Productivity Tools for Marketing Experts
Marketing is now more important than ever. With consumers seeing lots of promotional material each day, their tastes became much more refined and now they only respond to highly innovative promotional material. Luckily, the technology also advanced, so now marketers can use many different online tools to make their messages more interesting and interactive and to ensure their campaigns are accurate and up to date. In this article we presented top 5 tools each marketing professional should use.
E-mail marketing is back to life, partially thanks to MailChimp, the most popular e mail marketing service in the world. In 2014, more than 10 billion e-mails were sent through this service. These astonishing figures did not spoil Ben Chestnut and his team who added a freemium package to MailChimp offer, 8 years after company foundation.
MailChimp comes with a great number of features that allow its users to maintain functional and high-conversion correspondence with their audience. MailChimp features include:
- Flexible Designs- drag and drop design tools, template references and multi-user accounts;
- Marketing Automation- advanced targeting options, API and several other work flows;
- Advanced Analytic Features;
- Mobile Option- enables users to check reports, add notes and send mails, all from their mobile phones;
- Integrations with other apps- Twitter, Facebook, WordPress, Shopify, etc;
4Shared is definitely our top pick from the competitive market of cloud apps. It comes with 15 GB of free space on and unlimited bandwidth. It is great for marketers because it allows them to share promotional material easily with their colleges and clients. 4Shared also protects all uploaded files from malware with its advanced anti-virus protection software. For more information, check out these.
What can we say about number one website tracking and analytics platform in the world? It is used by many top marketing experts to track their campaigns. It comes with the ultimate list of tracking tools that include: tools and filters used for measuring results of e-mail and social media marketing campaigns as well as e-commerce and event management.
It also comes with tracking tools that directly measure website conversion. Google Analytics, as its name says also comes with great analytic capabilities that are driven by superb filters that can easily single out important information from a long list of parameters.
This great tool is mainly used for tracking marketing campaigns and sales funnels on websites. It is recommended for companies that focus on KPI. Like Google Analytics, it gives basic website metrics and comes with a great UX that can easily be used by people who are not tech professionals.
Some of the major disadvantages Kissmetrics come with are: inability to provide analytics data in customized report form and inability to track and analyze demographics data.
On the other hand it allows its users to create unlimited number of cohorts and comes with fantastic bird-eye view of processes going on in real time. Kissmetrics also keeps important data readily available, so marketers don’t have troubles with finding the most essential parameters that should determine their future actions.
Facebook Ads Platform
This is the ad platform hosted on the most popular social network in the world, which is good enough reason for it to become one of the most popular marketing tools today. It comes with great targeting options, although the ones offered in Facebook Ads Manager are much more limited than the ones that are available to users of Power Editor (ads editor that can be used only on Chrome browser).
Marketers mostly use Facebook Ads to enlarge page audience and boost important promotional posts, since recently there are also options for website and call-to-action promotion. Unlike other tools on this list, Facebook Ads platform charges its ads, but it is doing it after the campaign is over and the price of ads directly correlates with campaign success.
Although digital age comes with many new marketing challenges, using these tools and apps definitely makes a marketer’s job much easier and more transparent. That’s why some of the most respected marketing experts are also the ones who are completely open to new tech trends.