10 Key SEO Steps to Optimise Your Google Local Business Listings
Local maps listings are a bit mysterious as they use some factors of traditional SEO but mostly rely on their own specific ranking factors. Here is some info that should help in getting your listing to rank well.
Google Places (also called “Google Maps”) is a great way to find local businesses and get driving directions to where you want to go. Google Maps is also a great way for your company to get new local business since millions of people search Google Maps every day! If you have a business that caters to local customers in your city, a free listing on Google Maps makes it easy for them to find you. Whether you’re a large company or a small “Mom and Pop Shop” start thinking locally because that’s where your customers are. If you’re not promoting your business on Google Maps (and Yahoo! Local), now is the time.
Top 10 ranking factors for local maps listings:
3. Keywords in business name
4. Citation Quantity
5. Profile completeness
6. Data consistency across the web (debatable as to the importance of this)
7. User reviews and ratings
8. Proximity to location
9. Related data
10. Standard SEO factors affecting your listing
For the full details please see the post from Matt McGee 10 Likely Elements of Google’s Local Search Algorithm
If you’re not keen on reading, watch this video for some more tips.
Video Guide: How to Optimise for Google Maps Organic Listing
Or take in Googles official tips on how to optimise your local business listing
Make sure your listing is complete and accurate.
- Include optional information like images and videos to help your listing stand out.
- Add information like opening hours, payment types, and additional details to help users choose among search results.
- Make sure that the location of your business on the map is correct so users can find you. Remember, you can always drag the map marker to the exact location of your business.
- Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results.
- Of course, be sure that your business name, physical address, and phone number(s) are correct in your business listing.
- See the Local Business Quality Guidelines to learn more.
Choose the most appropriate, specific categories for your business.
- Pick a category from the list of suggestions to help Google show your business for the right searches (although you can always enter your own category if the Local Business Center doesn’t suggest one that fits your business).
- Don’t be afraid to choose specific categories instead of broad ones. The important thing is that the categories are accurate and describe your business well.
Still lost, try this step by step guide